Posterous theme by Cory Watilo

Millennials, Social Media, and Education: Connecting with Your Students Using Twitter and Facebook

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Millennials, Social Media, and Education: Connecting with Your Students Using Twitter and Facebook
Thursday, November 10, 1:40 p.m.
Information Session – Concurrent Session 8 Technology and Emerging Learning Environments Joshua Murdock (Valencia College, US) - http://professorjosh.wordpress.com/ and http://twitter.com/professorjosh

Description:  While companies scramble to grab the attention of young minds through social media, educators are left scratching their heads. We will share what we learned about working with millennial students, the generation gap, and the secret to winning the attention of students on their turf.

Who are Millennials?
What are they?
How do we engage them?

1977 to 1982 Born - Millennials

  • social
  • multitaskers

Individuals raised with computers deal with information differently compared to previous cohorts: they develop hypertext minds, they leap around... - Marc Prensky

Characteristics

  • Accustomed to keyboards
  • Interact with peers differently
  • Experiential learning and hands on
  • Attention deployment - shift attention / hypertext
  • Multitasking is a way of life
  • Staying connected is essential
  • The "Google It"

Learning Styles

  • Growing up with technology
  • Mobile devices are the norm
  • Way of learning and connecting and accessing information
  • A Magazine is an iPad Commercial - YouTube

Statistics

  • 75% are using Social Networks
  • 65% television, 59% internet, 24% newspaper, 18% radio
  • 50% say they get news from mobile device

How they "tick"?

  • Exposed to vast information
  • Different patterns of communication and social intimacy
  • Ambitious but with unrealistic expectations
  • Well aware of rules but like to challenge circumventing

Goal

  • Not to discard social media, but to figure out how to make it a powerful tool.

The qualities that make Twitter seem insane and half-backed are what makes it so powerful. - Jonathan Zittrain

Twitter - Variety of Content, News Source, Instant Information, Promotional Tool, Networking

  • 140 characters is a tweet
  • DM - direct message
  • Hashtag -Community tagging
  • Dweet - A tweet sent while drunk

Twitter helps you inspire others. - Amanda Kern @amandakern

#SMEDU Chat on Twitter - Every Wed 12PM and 9PM EST

Academic Excellence in 140 Characters - twitter.com/reyjunco

  • Students showed the positive effect of Twitter on college student engagement and grades.  See YouTube video here.

Purdue - Hotseat

  • Twitter like IN the classroom.

Facebook

  • Connect, collaborate, share, network
  • "Like" pages

Not being on Facebook is like not having a TV or not owning a cellphone, you can avoid it but you'll really miss out. - Lisa Macon

  • Facebook Groups in Education - The Advantage of Facebook Group in Education by Nate Green
  • Promote collaboration
  • Educational links and share them

Instead of asking students to stop using it, embrace Facebook as a learning and communication tool. - Amanda Kern